They Called Me a ‘Gawar’ for Choosing Farming — Now at 24, Prince Shukla Runs a ₹10 Crore Agri-Business Empowering Farmers in Bihar
In a country where most young people seek city employment and corporate careers, 24-year-old Prince Shukla of Bihar chose to dig deep into the soil – literally. He was mocked as a "gawar" (an ignorant villager) for preferring farming to a desk job, but he has since converted that insult into inspiration. He now manages a ₹10 crore agri-business that employs dozens and improves the lives of hundreds of farmers in the state. His narrative is more than just achievement; it is about reinventing what it means to be an entrepreneur in rural India.
From Mockery to Milestone: The Journey of a Rural Visionary
Prince grew up in a humble family in Bihar's Siwan area, where typical farming challenges impacted his early existence. After finishing his schooling, instead of moving to a big metropolis like most of his contemporaries, he decided to stay and improve agriculture in his town. His vision was simple but powerful: make farming lucrative again. When relatives and acquaintances called him a fool for "wasting his education," Prince preferred to let his work speak for itself.
He began with a few acres of land, experimenting with high-yield crops, organic farming practices, and intelligent irrigation systems. He gradually recognized that technology and market linkages were the missing pieces that kept rural farmers destitute. He created his agribusiness startup with drive and self-learning from online resources, and it now provides local farmers with seeds, training, marketing, and digital access to customers across India.
Building a ₹10 Crore Empire with Soil and Strategy
What began as a little venture quickly expanded into a multimillion-rupee business. Prince's organization now covers farm produce procurement, storage, and distribution, resulting in a more sustainable ecology for farmers and consumers alike. He created cold storage facilities, established direct supply routes to markets, and marketed organic goods through his own brand. Within a few years, his yearly turnover surpassed ₹10 crore, making him a role model for rural youth and silencing critics.
Prince emphasizes the value of empowering farmers via education and fair trade. His technology connects small-scale farmers with wholesale purchasers, eliminating intermediaries and increasing cultivators' revenues. He also gives training in advanced farming techniques, soil health, and crop diversification. He has connected the hamlet to the global market by blending traditional wisdom with contemporary farming technology.
Changing Mindsets: From Grit to Glory
Beyond the figures, what makes Prince Shukla's story inspiring is his impact on others. Hundreds of farmers who previously struggled to make ends meet are now receiving a consistent income. His company employs local youngsters, providing them with chances right in their communities. He has demonstrated that agriculture can be both sustainable and profitable when it is driven by innovation and passion.
When asked about his journey, Prince humbly says, “The same people who called me a gawar now seek my advice on farming and business. I didn’t choose farming to prove anyone wrong — I chose it because I believe India’s real strength lies in its soil.”
A New Dawn for Rural Entrepreneurship
Prince's success is a brilliant illustration of how young Indians are changing the rural narrative. His experience is consistent with a growing movement of agri-entrepreneurs who are transforming traditional farming into smart, scalable, and sustainable businesses. Prince Shukla's ₹10 crore initiative demonstrates that the next generation of Indian entrepreneurs may emerge from farmlands rather than cities, aligning with the government's focus on startup ecosystems and rural innovation.
Disclaimer: The information provided in this blog is for general guidance only and is not intended to serve as business or financial advice. While the story of Prince Shukla is based on verified reports and media coverage, individual business results may vary depending on market conditions, investment decisions, and operational factors. Before making any business or investment choices, consult with financial advisors or professionals to ensure alignment with your goals and risk profile.
Editor-JD Avadesh Meena